For Headspace , I worked as a graphic designer and rendering specialist to elevate the brand’s packaging and label design. The focus was on creating visually refined packaging that aligned with Headspace Coffee’s premium positioning, while also producing engaging social media content to enhance its visual storytelling.
headspace coffee
coffee brand
I was responsible for refining the product packaging and label designs, ensuring they communicated the brand’s high-end nature. I also created striking social media content that captured the essence of the brand, helping to strengthen its digital presence and visual identity.
content creation / rendering
The project involved deep research into the coffee industry’s premium market, followed by concept development for packaging and labels. I created detailed renderings of the packaging designs and crafted social media visuals that were cohesive with the brand's storytelling, ensuring a consistent and polished presentation across platforms.
The challenge was to align the packaging design with Headspace Coffee’s premium image while keeping it engaging for a modern audience. By blending sophisticated design elements with dynamic social media visuals, the project successfully elevated the brand’s visual presence and reinforced its positioning in the premium coffee market.
