3 putt round
The project involved designing fresh, youthful products for a golf brand aimed at redefining the sport for a new generation. The focus was on creating an energetic, playful design aesthetic that makes golf more exciting, accessible, and fun, challenging traditional perceptions and injecting new life into the sport.
sports brand
As lead designer, I developed the product concepts and visual identity, crafting playful, ironic designs that brought new energy to golf. My work spanned product design, branding, and creative direction, ensuring the brand captured the spirit of youthfulness and excitement while staying true to golf’s heritage.
brand identity / product design
The project started with research into golf’s evolving demographics, followed by mood-boarding and sketching. I explored bold, unconventional design elements to evoke fun and excitement. From there, I developed the product designs and finalized them through prototyping and rendering, creating a cohesive and dynamic brand identity.
The challenge was to create products that appealed to a younger audience without alienating traditional players. By infusing the designs with irony and energy, I successfully crafted products that broke golf's conventional mold, creating a refreshing, fun brand that breathed new life into the sport, attracting a broader demographic.
